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The content covers the company’s history some of which has aspects of my family tree, with a great uncle who managed a few stores in various locations.
Verified purchase: Yes | Condition: Pre-owned
Have read this book and remarkable sums from the title sums up the story. It gets down to brass tacks in its' account of how the company began and thrived very quickly to become the first Boot company to reach National retail status. It wasn't the largest boot company or the smallest but was very ingenious in the ideas they promoted. They sold barrels and stacks of boots at wholesale prices and 'stole a march' on their competitors
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