Sony Bravia KD55XE7073 LED HDR 4K Ultra HD Smart TV, 55" with Freeview Play & Cable Management, Silver

Be wowed by the breath-takingly realistic 4K HDR visuals of Sony's XE70. Exceptionally detailed 4K Ultra High Definition combines with the latest HDR technology to produce a superbly lifelike picture. Driven by the 4K X-Reality PRO engine, every pixel is upscaled for remarkable clarity, while MotionFlow XR ensures even the fastest action is pin sharp. With Wi-Fi built-in, the set's smart platform adds services like Youtube to make it the complete entertainment hub for the whole family. And a slim and narrow bezel frame and stand includes nifty cable management features for a refined and minimal profile. Looking stunning, on or off, the XE70 takes your home entertainment to the next level.

New Colour Depth with HDR
Sony are one of the forerunners of colour-boosting High Dynamic Range (HDR). As members of the UHD Alliance, they've delivered top-shelf HDR with a staggering 10-bit colour depth. This means that there are over a billion individual colours to deepen your view and show shades you’ve never seen in home entertainment before. Usually, studios are forced to dilute the colour of their shows and films to fit on our TVs. Now, HDR screens like the XE70 can channel content from studio-to-living room with the same precision and utterly otherworldly hues.

Dazzlingly Detailed 4K UHD
To respond to screens getting bigger, brands have packed their screens with more pixels. This 55” screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail.

Up-Scaling 4K X-Reality PRO
Enhance everything you watch on your Sony Bravia TV with 4K X-Reality PRO. Thanks to this unique technology from Sony, you can get closer to reality. After analysing each pixel and comparing patterns, the system restores detail lost in compression and transmission. The system also reduces noise and reproduces optimum contrast, colour and sharpness. The result is that you experience stunning picture quality with better clarity, for anything you watch.

Smooth, Crisp Motion
With Motionflow XR 400Hz, every image on the screen refreshes at a higher rate than normal. Sports and fast-moving action look noticeably smoother, sharper and more natural, with reduced blur and judder.

Super-Smart Platform
Explore such apps as Netflix and Amazon Instant Video on Sony's intuitive video-on-demand platform. Furthermore, families can share their photos and videos wirelessly on the big screen from up to 10 devices with Photo Sharing Plus. With such content, this TV will be the media hub of your home.*

Freeview Play
This Sony TV features Freeview Play. Combining catch-up TV, on-demand services and live TV channels, watching what you want, when you want, is now easier than ever. It’s free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Hub, All 4 and Demand 5 are also available without having to open specific applications. This will give effortless scroll back so you never miss a second of your favourite shows.

USB Recording & Playback
Once you plug in a USB to this TV, you can record live TV straight on to it. This way, you can load up shows or movies that you missed and watch them anytime. Furthermore, you can playback personal music, photos or videos on the big screen – just plug in and enjoy.

Sleek, Minimal Looks
It's framed with a slim, narrow silver edging that maximises the viewing area and completes a sleek and minimal look. Plus, cable management features top off the set's elegance by keeping connecting wires hidden in the stand.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV’s sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don’t compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

*Some services may require subscription (sold separately)

Please note: A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App’s availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer’s warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information: If you buy a sound bar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.