Sony Bravia KDL40WE663 LED HDR Full HD 1080p Smart TV, 40" with Freeview Play & Cable Management, Black

TV TECH EXPLAINED - EDITORS' NOTES: "

Full HD, 1080p |offers 1080 lines of horizontal resolution which displays sharper and more defined picture details than HD Ready

High Dynamic Range (HDR) | Expanding contrast ratio and colour palettes, High Dynamic Range (HDR) gives greater glow and visual depth than regular HD content.

LED | LED-backlit TVs feature hundreds of small LEDs (light emitting diodes) to create a thin, light weight and energy efficient TV. This is perhaps the most common screen type on the market

Smart TV | streams online content through your home network to bring you access to digital content such as On Demand, and streaming services from the internet such as apps

Refresh rate | the higher the rate, the smoother the picture. A quick response time is also required to justify this feature.

Freeview HD | 60 digital television channels , 25 radio stations plus 12 HD channels all for free

Wi-Fi | allows TVs, smartphones, computers and other devices to connect to the internet and communicate wirelessly

DLNA (Digital Living Network Alliance) | comprises consumer electronics manufacturers who have created an industry-wide standard to enable devices to share media, such as videos and photos, over a home network

Wireless connection | established via Wi-Fi, Bluetooth, NFC or DLNA

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Sony's WE663 adds the beautiful colour and depth enhancement of HDR to sparkling Full HD resolution for a wonderfully detailed and colour-rich picture. The brand's X-Reality PRO engine ensures the image is always crystal clear, even from lower res sources. With Wi-Fi built-in, the set's smart platform adds services like Youtube to make it the complete entertainment hub for the whole family. And a slim and narrow frame combines with nifty cable management features for a refined and minimal profile.

New Depth & Colour with HDR
Sony are one of the forerunners of colour-boosting High Dynamic Range (HDR). They've armed this TV with HDR tech for a greatly heightened colour range. This means there are far more colours and shades available to deepen your view and show shades you've never seen in home entertainment before. Usually, studios are forced to dilute the colour of their shows and films to fit on our TVs. Now, HDR screens like the WE663 can channel content from studio-to-living room with the same precision and utterly otherworldly hues.

Crystal Clear X-Reality PRO
Improving everything you watch on your Sony Bravia TV is X-Reality PRO. This engine maximises the picture quality of the full range of input sources, everything from dazzling 1080p Blu-ray Disc™ movies, all the way to very low-resolution, highly-compressed Web video. After analysing each pixel and comparing patterns, the system restores detail lost in compression and transmission. The system also reduces noise and reproduces optimum contrast, colour and sharpness. The result is that you experience stunning picture quality with better clarity, for anything you watch.

Super-smooth Motionflow
With Motionflow XR 400Hz, every image on the screen refreshes at a higher rate than normal. Sports and fast-moving action look noticeably smoother, sharper and more natural, with reduced blur and judder.

Fabulous Full HD
The WE663 displays a picture that is crisp, clear and beautifully detailed. Displayed in a 1080p, Full HD picture resolution, it creates an immersive and enjoyable TV experience which will be enjoyed by all the family.

Super-Smart Platform
Explore such apps as Netflix and Amazon Instant Video on Sony's intuitive video-on-demand platform. Furthermore, families can share their photos and videos wirelessly on the big screen from up to 10 devices with Photo Sharing Plus. With such content, this TV will be the media hub of your home.*

Freeview Play
This Sony TV features Freeview Play. Combining catch-up TV, on-demand services and live TV channels, watching what you want, when you want, is now easier than ever. It’s free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Hub, All 4 and Demand 5 are also available without having to open specific applications. This will give effortless scroll back so you never miss a second of your favourite shows.

USB Recording & Playback
Once you plug in a USB to this TV, you can record live TV straight on to it. This way, you can load up shows or movies that you missed and watch them anytime. Furthermore, you can playback personal music, photos or videos on the big screen – just plug in and enjoy.

Sleek, Refined Looks
It's framed with a slim, narrow edging that maximises the viewing area and completes a sleek and minimal look. Plus, cable management features top off the set's elegance by keeping connecting wires hidden in the stand.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV’s sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don’t compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

*Some services may require subscription (sold separately)

Please note: A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time and John Lewis cannot guarantee an App’s availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps are not included within the terms of the manufacturer’s warranty or the John Lewis 5 Year Guarantee (2 Year for Audio Visual products).

Delivery information:If you buy a sound bar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.